Lay's Smiles Campaign Food Packaging
PepsiCo Design and Innovation
Uyilo lwePakheji Lay's Smiles Campaign Food Packaging ngumyili PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
Luphumelele ibhaso A' Design Award yeBronzi
Uyilo Lay's Smiles Campaign Food Packaging, olwenziwe ngumyili PepsiCo Design and Innovation, luphumelele ibhaso ngodumo kukhuphiswano Ibhaso le-A' loYilo lwePakheji. Uyilo Lay's Smiles Campaign Food Packaging luphumelele ibhaso A' Design Award yeBronzi ngonyaka 2022 yaye luboniswa kwiwebhusayithi Packaging Design Winners phakathi kweminye imisebenzi yoyilo egqwesileyo. Hlola iinkcukacha zeprojekthi, fumana eminye imisebenzi eyenziwe ngumyili PepsiCo Design and Innovation uze ubone ukuba kutheni uyilo Lay's Smiles Campaign Food Packaging lugqwesa olukhuphisana nalo.
Malunga noyilo Lay's Smiles Campaign
Uyilo lwePakheji Lay's Smiles Campaign Food Packaging ngumyili PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Uyilo Lay's Smiles Campaign luphumelele ibhaso A' Design Award yeBronzi, izinga elihloniphekileyo lokuwongwa kukhuphiswano A' Design Award & Competition. Imisebenzi ephumelele ibhaso A' Design Award yeBronzi idibanisa izimvo ezintsha kunye nobuchule bokuyila, yaye ikhethwa liqumrhu elikhulu labagwebi njengemisebenzi exabisekileyo kumacandelo ayo, emva kovavanyo lwezemfundo olunobulungisa, olunyanisekileyo, olusekelwe kumgangatho womsebenzi noluzimeleyo, apho imisebenzi engenisiweyo ivotelwa ngokusebenzisa inkqubo yophononongo ngoogxa abangazaziyo izazisi zabangenisi, ngokwemilinganiselo yovavanyo esekwe kwangaphambili nefumaneka eluntwini.
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Ukugqwesa koYilo loSuku
Umyili woSuku Yonke imihla ibhaso A' Design Award libonisa umyili onetalente enkulu, owenza imisebenzi yoyilo, iimveliso, iiprojekthi nezakhiwo zentsusa nezintsha, njengoMyili woSuku. Namhlanje, siyavuya ukukubonisa omnye wabona bayili bagqwesileyo ehlabathini, omisebenzi yakhe ichaphazela indlela esiliva nesiliphila ngayo ihlabathi.
Udliwano-ndlebe loyilo loSuku Funda udliwano-ndlebe neencoko zamva nje ngoyilo, ubuchule bokudala, iteknoloji nokusungula phakathi kweentatheli zoyilo nabayili, abayili bezakhiwo nabaphathi beempawu abadumileyo kwihlabathi liphela. Funda indlela abayili neempawu eziphumelele ibhaso A' Design Award abavelisa ngayo uyilo olugqwesileyo nolubalaseleyo.
Iqela loyilo loSuku Yonke imihla ibhaso A' Design Award libonisa iqela loyilo elahlukileyo, eliphumelele amabhaso, elisungulayo nelinobuchule bokudala njengeQela loyilo loSuku. Hlola iiprojekthi zentsusa nezinobuchule obukhulu kulwakhiwo, kuyilo oluhle, kwifashoni, kuyilo lwemizobo nakwisicwangciso soyilo, ezenziwe ngamaqela oyilo aphambili kwihlabathi liphela.
Igqala loyilo loSuku Likhethwa lukhuphiswano A' Design Award & Competition, iGqala loyilo loSuku liqaqambisa amagqala oyilo enza ihlabathi lethu libe yindawo engcono ngeemveliso neeprojekthi ezikumgangatho ophezulu ezinceda neziqhubela uluntu phambili. Hlola iingqokelela zemisebenzi yabayili abakumgangatho wehlabathi, abayili bezakhiwo abadumileyo nabasunguli.
Umyili okhethiweyo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luqaqambisa umyili ogqwesileyo, umyili wezakhiwo odumileyo, inkokeli kwezobuchule bokudala okanye umsunguli njengoMyili okhethiweyo woSuku. Imisebenzi yakhe ikhethwa ngokomgangatho wayo njengomzekelo obalaseleyo woyilo oluhle. Hlola iingqokelela zemisebenzi yoyilo ephumelele amabhaso.
Ingcamango yoyilo yoSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa ingcamango yoyilo entsha kakhulu okanye ingcinga enobuchule ebonisa ukucinga okwentsusa nezisombululo ezisebenzayo njengeNgcamango yoyilo yoSuku. Hlola iingcamango ezimangalisayo eziphumelele amabhaso, iindlela ezintsha zokwenza nezimbono ezikhuthazayo ezivela kwihlabathi liphela.
Uphawu loyilo loSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa uphawu oluhloniphekileyo olukhokelwa luyilo njengoPhawu loyilo loSuku, luhlola ubuntu balo, umbono wobuchule, iimveliso neeprojekthi zeenkampani namaziko asungulayo. Fumana iimpawu eziphumelele amabhaso nemisebenzi yazo yoyilo egqwesileyo.
Umkhwa woyilo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luhlola umkhwa woyilo wentsusa njengoMkhwa woyilo woSuku, lubonise izimbo ezivelayo, iimbono zobuhle eziguqukayo neendlela ezintsha zobuchule kulwakhiwo, kwifashoni, kubugcisa, kwimizobo, kwiimveliso nakokunye. Fumana imikhwa yoyilo yamva nje namhlanje.
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