Hopapops Healthy Snack Food

Hopapops Healthy Snack Food 由 Angela Spindler 创作，是 A' 包装设计奖 的广受认可的获奖作品。Hopapops Healthy Snack Food 于 2020 荣获 A' Design Award，与其他卓越设计一同在 Packaging Design Winners 展示。探索项目详情，发现 Angela Spindler 的其他作品，了解 Hopapops Healthy Snack Food 为何能在众多参赛设计中独树一帜。

包装设计 Hopapops Healthy Snack Food 由 Angela Spindler Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand. Hopapops 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、公正、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对参赛作品进行投票。