Bread Culinary Explorers Rebranding
Wolkendieb Design Agency
包装设计 Bread Culinary Explorers Rebranding 由 Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
A' Design Award 铜奖 获奖作品
Bread Culinary Explorers Rebranding 由 Wolkendieb Design Agency 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Bread Culinary Explorers Rebranding 于 2021 荣获 A' Design Award 铜奖，与其他出色设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 Wolkendieb Design Agency 的其他作品，了解 Bread Culinary Explorers Rebranding 为何能在众多参赛设计中表现出众。
关于 Bread Culinary Explorers
包装设计 Bread Culinary Explorers Rebranding 由 Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries. Bread Culinary Explorers 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。
