Nestle Ice Cream
Blackandgold Design (Shanghai) Co., Ltd.
包装设计 Nestle Ice Cream 由 Blackandgold Design (Shanghai) Co., Ltd. Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.
A' Design Award 获奖作品
Nestle Ice Cream 由 Blackandgold Design (Shanghai) Co., Ltd. 创作，是 A' 包装设计奖 的卓越获奖作品。Nestle Ice Cream 于 2022 荣获 A' Design Award，与其他卓越设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 Blackandgold Design (Shanghai) Co., Ltd. 的其他作品，了解 Nestle Ice Cream 为何能在众多参赛设计中脱颖而出。
关于 Nestle
包装设计 Nestle Ice Cream 由 Blackandgold Design (Shanghai) Co., Ltd. Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo. Nestle 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。
