Tsingtao Beer Packaging
Tsingtao Brewery Culture Media Co., Ltd.
包装设计 Tsingtao Beer Packaging 由 Tsingtao Brewery Culture Media Co., Ltd. Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.
A' Design Award 银奖 获奖作品
Tsingtao Beer Packaging 由 Tsingtao Brewery Culture Media Co., Ltd. 创作，是 A' 包装设计奖 的卓越获奖作品。Tsingtao Beer Packaging 于 2022 荣获 A' Design Award 银奖，与其他非凡设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 Tsingtao Brewery Culture Media Co., Ltd. 的其他作品，了解 Tsingtao Beer Packaging 为何能在众多参赛设计中独树一帜。
关于 Tsingtao Beer
包装设计 Tsingtao Beer Packaging 由 Tsingtao Brewery Culture Media Co., Ltd. Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing. Tsingtao Beer 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。
