包装设计 Hainan Beer Packaging 由 China Resources Snow Breweries Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.
A' Design Award 银奖 获奖作品
Hainan Beer Packaging 由 China Resources Snow Breweries 创作,是 A' 包装设计奖 的获奖作品。Hainan Beer Packaging 于 2023 荣获 A' Design Award 银奖,与其他非凡设计一同在 Packaging Design Winners 展示。深入了解项目细节,发现 China Resources Snow Breweries 的其他作品,了解 Hainan Beer Packaging 为何能在众多参赛设计中表现出众。
关于 Hainan Beer
包装设计 Hainan Beer Packaging 由 China Resources Snow Breweries Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle. Hainan Beer 荣获 A' Design Award 银奖,这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体,由大型评审团经过公平、公正、择优且独立客观的学术评审,选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准,按照盲审同行评议流程,对参赛作品进行投票。








