Laote Breweries Craft Beer
Zhangyong Hou
包装设计 Laote Breweries Craft Beer 由 Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.
A' Design Award 获奖作品
Laote Breweries Craft Beer 由 Zhangyong Hou 创作，是 A' 包装设计奖 的卓越获奖作品。Laote Breweries Craft Beer 于 2020 荣获 A' Design Award，与其他出色设计一同在 Packaging Design Winners 展示。探索项目详情，发现 Zhangyong Hou 的其他作品，了解 Laote Breweries Craft Beer 为何能在众多参赛设计中独树一帜。
关于 Laote Breweries
包装设计 Laote Breweries Craft Beer 由 Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise. Laote Breweries 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
