Follow Me Packaging
Juntao Liu
包装设计 Follow Me Packaging 由 Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
A' Design Award 银奖 获奖作品
Follow Me Packaging 由 Juntao Liu 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Follow Me Packaging 于 2020 荣获 A' Design Award 银奖，与其他非凡设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 Juntao Liu 的其他作品，了解 Follow Me Packaging 为何能在众多参赛设计中表现出众。
关于 Follow Me
包装设计 Follow Me Packaging 由 Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience. Follow Me 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与专业的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
