Buchanan's Red Seal Branding and Redesign
Laurent Hainaut
包装设计 Buchanan's Red Seal Branding and Redesign 由 Laurent Hainaut Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.
A' Design Award 金奖 获奖作品
Buchanan's Red Seal Branding and Redesign 由 Laurent Hainaut 创作，是 A' 包装设计奖 的获奖作品。Buchanan's Red Seal Branding and Redesign 于 2020 荣获 A' Design Award 金奖，与其他出色设计一同在 Packaging Design Winners 展示。探索项目详情，发现 Laurent Hainaut 的其他作品，了解 Buchanan's Red Seal Branding and Redesign 为何能在众多参赛设计中脱颖而出。
关于 Buchanan's Red Seal
包装设计 Buchanan's Red Seal Branding and Redesign 由 Laurent Hainaut Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle. Buchanan's Red Seal 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与出色的专业规划融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
