Kum-Kum Water Packaging
Backbone Branding
包裝設計 Kum-Kum Water Packaging 作者： Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
A' Design Award 金獎得獎作品
由Backbone Branding創作嘅Kum-Kum Water Packaging，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Kum-Kum Water Packaging喺2021榮獲A' Design Award 金獎，並同其他卓越設計一齊喺Packaging Design Winners展示。探索項目詳情，發掘Backbone Branding嘅其他作品，了解Kum-Kum Water Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Kum-Kum
包裝設計 Kum-Kum Water Packaging 作者： Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label. Kum-Kum榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同卓越嘅技術掌握結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
