Game Fuel Beverage
PepsiCo Design and Innovation
包裝設計 Game Fuel Beverage 作者： PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Game Fuel Beverage，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Game Fuel Beverage喺2021榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Packaging Design Winners展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Game Fuel Beverage嘅設計點樣喺同場作品中脫穎而出。
關於Game Fuel
包裝設計 Game Fuel Beverage 作者： PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance. Game Fuel榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同卓越嘅專業規劃結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
