Lay's 2021 Mood Match Food Packaging
PepsiCo Design and Innovation
包裝設計 Lay's 2021 Mood Match Food Packaging 作者： PepsiCo Design and Innovation Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality.
A' Design Award得獎作品
由PepsiCo Design and Innovation創作嘅Lay's 2021 Mood Match Food Packaging，係A' 包裝設計獎嘅傑出得獎作品。Lay's 2021 Mood Match Food Packaging喺2022榮獲A' Design Award，並同其他卓越設計一齊喺Packaging Design Winners展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Lay's 2021 Mood Match Food Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Lay's 2021 Mood Match
包裝設計 Lay's 2021 Mood Match Food Packaging 作者： PepsiCo Design and Innovation Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality. Lay's 2021 Mood Match榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
