Lay's More Belgian Really Impossible Food Package Design

由PepsiCo Design and Innovation創作嘅Lay's More Belgian Really Impossible Food Package Design，係A' 包裝設計獎嘅得獎作品。Lay's More Belgian Really Impossible Food Package Design喺2023榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lay's More Belgian Really Impossible Food Package Design嘅設計點樣喺同場作品中脫穎而出。

包裝設計 Lay's More Belgian Really Impossible Food Package Design 作者： PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones. Lay's More Belgian Really Impossible榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同先進嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。