Follow Me Packaging
Juntao Liu
包裝設計 Follow Me Packaging 作者： Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
A' Design Award 銀獎得獎作品
由Juntao Liu創作嘅Follow Me Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Follow Me Packaging喺2020榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Winners展示。深入了解項目細節，發掘Juntao Liu嘅其他作品，了解Follow Me Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Follow Me
包裝設計 Follow Me Packaging 作者： Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience. Follow Me榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
