Zhengyuanpu Pu'er Tea Packaging
Jinde Design
包裝設計 Zhengyuanpu Pu'er Tea Packaging 作者： Jinde Design Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.
A' Design Award 銅獎得獎作品
由Jinde Design創作嘅Zhengyuanpu Pu'er Tea Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Zhengyuanpu Pu'er Tea Packaging喺2020榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Packaging Design Winners展示。深入了解項目細節，發掘Jinde Design嘅其他作品，了解Zhengyuanpu Pu'er Tea Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Zhengyuanpu
包裝設計 Zhengyuanpu Pu'er Tea Packaging 作者： Jinde Design Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected. Zhengyuanpu榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
