Mtn Dew AMP Game Fuel Launch Packaging
PepsiCo Design and Innovation
Packaging Design Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
Silver A' Design Award Winner
Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation is a winner of the A' Packaging Design Award. Mtn Dew AMP Game Fuel Launch Packaging earned the Silver A' Design Award in 2020 and is showcased on Packaging Design Winners among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Mtn Dew AMP Game Fuel Launch Packaging design sets itself apart from its competition.
About Mtn Dew AMP Game Fuel Launch
Packaging Design Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers. Mtn Dew AMP Game Fuel Launch earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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