Yuyuan Road Baijiu Beverage
Wen Liu
Packaging Design Yuyuan Road Baijiu Beverage by Wen Liu Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers.
Bronze A' Design Award Winner
Yuyuan Road Baijiu Beverage by Wen Liu is a distinguished winner of the A' Packaging Design Award. Yuyuan Road Baijiu Beverage earned the Bronze A' Design Award in 2020 and is showcased on Packaging Design Winners among other remarkable designs. Explore the project details, discover other works by Wen Liu and see why Yuyuan Road Baijiu Beverage design rises above its competition.
About Yuyuan Road Baijiu
Packaging Design Yuyuan Road Baijiu Beverage by Wen Liu Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers. Yuyuan Road Baijiu earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Wen Liu
Packaging Design San Liang Jiang Beverage by Wen Liu
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