Lay's 2021 Mood Match Food Packaging
PepsiCo Design and Innovation
Packaging Design Lay's 2021 Mood Match Food Packaging by PepsiCo Design and Innovation Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality.
A' Design Award Winner
Lay's 2021 Mood Match Food Packaging by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. Lay's 2021 Mood Match Food Packaging earned the A' Design Award in 2022 and is showcased on Packaging Design Winners among other exceptional designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Lay's 2021 Mood Match Food Packaging design sets itself apart from its competition.
About Lay's 2021 Mood Match
Packaging Design Lay's 2021 Mood Match Food Packaging by PepsiCo Design and Innovation Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality. Lay's 2021 Mood Match earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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