Lay's Flavor Swap Influencer Kit Food Packaging
PepsiCo Design and Innovation
Packaging Design Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.
A' Design Award Winner
Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the A' Packaging Design Award. Lay's Flavor Swap Influencer Kit Food Packaging earned the A' Design Award in 2022 and is showcased on Packaging Design Winners among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Lay's Flavor Swap Influencer Kit Food Packaging design rises above its competition.
About Lay's Flavor Swap Influencer Kit
Packaging Design Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program. Lay's Flavor Swap Influencer Kit earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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