Ocean Blue Alcoholic Beverage Packaging

Wen Liu

Ocean Blue Alcoholic Beverage Packaging by Wen Liu, Bronze A' Design Award

Packaging Design Ocean Blue Alcoholic Beverage Packaging by Wen Liu Ocean Blue is a packaging design for a baijiu spirit. The bottle follows the proportions of the Fibonacci spiral, giving a balanced and dynamic form that is easy to hold and open. The upper part is finished with golden sparks that recall beach sand, while the lower part is coloured in sea blue. Copper plate lithography, cat-eye making and embossing are used to improve the surface texture. The outer box is made of grey board paper with a white board interior, a foam pad and a woven blister. A coded system links each bottle, box and case to help protect the product from counterfeiting.

Bronze A' Design Award Winner

Ocean Blue Alcoholic Beverage Packaging by Wen Liu is a distinguished winner of the A' Packaging Design Award. Ocean Blue Alcoholic Beverage Packaging earned the Bronze A' Design Award in 2023 and is showcased on Packaging Design Winners among other outstanding designs. Explore the project details, discover other works by Wen Liu and see why Ocean Blue Alcoholic Beverage Packaging design rises above its competition.

About Ocean Blue

Packaging Design Ocean Blue Alcoholic Beverage Packaging by Wen Liu Ocean Blue is a packaging design for a baijiu spirit. The bottle follows the proportions of the Fibonacci spiral, giving a balanced and dynamic form that is easy to hold and open. The upper part is finished with golden sparks that recall beach sand, while the lower part is coloured in sea blue. Copper plate lithography, cat-eye making and embossing are used to improve the surface texture. The outer box is made of grey board paper with a white board interior, a foam pad and a woven blister. A coded system links each bottle, box and case to help protect the product from counterfeiting. Ocean Blue earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.

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