Packaging Design Pepsi x Spotify Beverage Packaging by PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.
Bronze A' Design Award Winner
Pepsi x Spotify Beverage Packaging by PepsiCo Design and Innovation is a winner of the A' Packaging Design Award. Pepsi x Spotify Beverage Packaging earned the Bronze A' Design Award in 2024 and is showcased on Packaging Design Winners among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi x Spotify Beverage Packaging design stands out from its competition.
About Pepsi x Spotify
Packaging Design Pepsi x Spotify Beverage Packaging by PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can. Pepsi x Spotify earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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