Pepsi Chinas People Daily New Media Beverage
PepsiCo Design and Innovation
包装设计 Pepsi Chinas People Daily New Media Beverage 由 PepsiCo Design and Innovation Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.
A' Design Award 铂金奖 获奖作品
Pepsi Chinas People Daily New Media Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Pepsi Chinas People Daily New Media Beverage 于 2021 荣获 A' Design Award 铂金奖，与其他出色设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi Chinas People Daily New Media Beverage 为何能在众多参赛设计中脱颖而出。
关于 Pepsi Chinas People Daily New Media
包装设计 Pepsi Chinas People Daily New Media Beverage 由 PepsiCo Design and Innovation Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect. Pepsi Chinas People Daily New Media 荣获 A' Design Award 铂金奖，这是 A' Design Award & Competition 的最高级别荣誉。A' Design Award 铂金奖 获奖作品兼具非凡的设计表现与精湛的技术造诣，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中最出色的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
