Pepsi Electric 2024 Influencer Kit
PepsiCo Design and Innovation
包装设计 Pepsi Electric 2024 Influencer Kit 由 PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.
A' Design Award 金奖 获奖作品
Pepsi Electric 2024 Influencer Kit 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的广受认可的获奖作品。Pepsi Electric 2024 Influencer Kit 于 2025 荣获 A' Design Award 金奖，与其他出色设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi Electric 2024 Influencer Kit 为何能在众多参赛设计中表现出众。
关于 Pepsi Electric 2024
包装设计 Pepsi Electric 2024 Influencer Kit 由 PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch. Pepsi Electric 2024 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与出色的创新能力融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
