Huanghelou Beer Packaging
Jin Zhang
包裝設計 Huanghelou Beer Packaging 作者： Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
A' Design Award 銅獎得獎作品
由Jin Zhang創作嘅Huanghelou Beer Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Huanghelou Beer Packaging喺2023榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Packaging Design Winners展示。探索項目詳情，發掘Jin Zhang嘅其他作品，了解Huanghelou Beer Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Huanghelou
包裝設計 Huanghelou Beer Packaging 作者： Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers. Huanghelou榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
