Pepsi Big Football Event LTO Beverage Packaging
PepsiCo Design and Innovation
包裝設計 Pepsi Big Football Event LTO Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Pepsi Big Football Event LTO Beverage Packaging，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Pepsi Big Football Event LTO Beverage Packaging喺2024榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi Big Football Event LTO Beverage Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Pepsi Big Football Event LTO
包裝設計 Pepsi Big Football Event LTO Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event. Pepsi Big Football Event LTO榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
