Laote Breweries Craft Beer
Zhangyong Hou
包裝設計 Laote Breweries Craft Beer 作者： Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.
A' Design Award得獎作品
由Zhangyong Hou創作嘅Laote Breweries Craft Beer，係A' 包裝設計獎嘅傑出得獎作品。Laote Breweries Craft Beer喺2020榮獲A' Design Award，並同其他出眾設計一齊喺Packaging Design Winners展示。探索項目詳情，發掘Zhangyong Hou嘅其他作品，了解Laote Breweries Craft Beer嘅設計點樣喺同場作品中展現獨特之處。
關於Laote Breweries
包裝設計 Laote Breweries Craft Beer 作者： Zhangyong Hou Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise. Laote Breweries榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
