Old Parr Branding and Redesign
Laurent Hainaut
包裝設計 Old Parr Branding and Redesign 作者： Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
A' Design Award 銀獎得獎作品
由Laurent Hainaut創作嘅Old Parr Branding and Redesign，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Old Parr Branding and Redesign喺2020榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Winners展示。深入了解項目細節，發掘Laurent Hainaut嘅其他作品，了解Old Parr Branding and Redesign嘅設計點樣喺同場作品中脫穎而出。
關於Old Parr
包裝設計 Old Parr Branding and Redesign 作者： Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand. Old Parr榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
