Game Fuel Beverage
PepsiCo Design and Innovation
Packaging Design Game Fuel Beverage by PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.
Golden A' Design Award Winner
Game Fuel Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the A' Packaging Design Award. Game Fuel Beverage earned the Golden A' Design Award in 2021 and is showcased on Packaging Design Winners among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Game Fuel Beverage design stands out from its competition.
About Game Fuel
Packaging Design Game Fuel Beverage by PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance. Game Fuel earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by PepsiCo Design and Innovation
Packaging Design Pepsi Expo 2020 Beverage by PepsiCo Design and Innovation
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation
More in Packaging Design
Packaging Design Precious Pastries Packaging for a Healthcare Brand by HUI QIONG YANG
Packaging Design Woosmell Sustainable Packaging by Sun Wang
Packaging Design Beeopic Honey by Sophia Georgopoulou
Packaging Design Lowen Packaging by China Resources Snow Breweries
Packaging Design Samarqand Baklava Qazvin Packaging Design by Sajad Izadi
Packaging Design Eco Surecare Underwear Packaging by Shen Duan
Design Excellence of the Day
Designer of the Day Every day the A' Design Award features a very talented designer who creates original and innovative designs, products, projects and architecture as the Designer of the Day. Today, we are pleased to present you one of the world's greatest designers whose designs shape how we experience the world.
Design Interview of the Day Read the latest interviews and conversations on design, creativity, technology and innovation between design journalists and world-famous designers, architects and brand managers. Learn how A' Design Award winner designers and brands deliver outstanding design excellence.
Design Team of the Day Every day the A' Design Award features a distinct award-winning, innovative and creative design team as the Design Team of the Day. Explore highly original and very creative architecture, good design, fashion, graphic design and design strategy projects from top design teams worldwide.
Design of the Day Every day the A' Design Award & Competition features a special design project demonstrating excellence in design as the Design of the Day. Today, we are very pleased to showcase an outstanding award-winning design that makes a positive difference with its design excellence.
Design Legend of the Day Selected by the A' Design Award & Competition, the Design Legend of the Day highlights legendary designers who make our world a better place with their superior products and projects that benefit and advance society. Explore design portfolios of world-class designers, star architects and innovators.
Designer Highlight of the Day Every day the A' Design Award & Competition spotlights a truly exceptional designer, star architect, creative leader or innovator whose works have been meritocratically selected as an outstanding example of good design as the Designer Highlight of the Day. Explore award-winning design portfolios.
Design Idea of the Day Every day the A' Design Award & Competition features a highly innovative design idea or creative concept showing original thinking and practical solutions as the Design Idea of the Day. Explore amazing award-winning concepts, inventive approaches and inspiring visions worldwide.
Design Brand of the Day Every day the A' Design Award & Competition features a distinguished design-driven brand, exploring the identity, creative vision, products and corporate projects of innovative enterprises and institutions as the Design Brand of the Day. Discover award-winning brands and their grand designs.
Design Trend of the Day Every day the A' Design Award & Competition explores an original design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, art, graphics, products and more as the Design Trend of the Day. Discover latest design trends today.
Created something extraordinary?
Let the world see your work. Get your design considered for a feature on Packaging Design Winners.
Get Featured