Off the Eaten Path Packaging
PepsiCo Design and Innovation
包装设计 Off the Eaten Path Packaging 由 PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
A' Design Award 金奖 获奖作品
Off the Eaten Path Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的获奖作品。Off the Eaten Path Packaging 于 2020 荣获 A' Design Award 金奖，与其他卓越设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Off the Eaten Path Packaging 为何能在众多参赛设计中表现出众。
关于 Off the Eaten Path
包装设计 Off the Eaten Path Packaging 由 PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与卓越的创新能力融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。
