Pepsi SHFW Beverage
PepsiCo Design and Innovation
包装设计 Pepsi SHFW Beverage 由 PepsiCo Design and Innovation Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.
A' Design Award 银奖 获奖作品
Pepsi SHFW Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的广受认可的获奖作品。Pepsi SHFW Beverage 于 2021 荣获 A' Design Award 银奖，与其他出色设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi SHFW Beverage 为何能在众多参赛设计中表现出众。
关于 Pepsi SHFW
包装设计 Pepsi SHFW Beverage 由 PepsiCo Design and Innovation Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event. Pepsi SHFW 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。
