Lay's 2021 Mood Match Food Packaging

Lay's 2021 Mood Match Food Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Lay's 2021 Mood Match Food Packaging 于 2022 荣获 A' Design Award，与其他卓越设计一同在 Packaging Design Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's 2021 Mood Match Food Packaging 为何能在众多参赛设计中独树一帜。

包装设计 Lay's 2021 Mood Match Food Packaging 由 PepsiCo Design and Innovation Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality. Lay's 2021 Mood Match 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、公正、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。