Lay's More Belgian Really Impossible Food Package Design

Lay's More Belgian Really Impossible Food Package Design 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的获奖作品。Lay's More Belgian Really Impossible Food Package Design 于 2023 荣获 A' Design Award 银奖，与其他非凡设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's More Belgian Really Impossible Food Package Design 为何能在众多参赛设计中脱颖而出。

包装设计 Lay's More Belgian Really Impossible Food Package Design 由 PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones. Lay's More Belgian Really Impossible 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。