Lays Dungeons and Dragons Food Packaging
PepsiCo Design and Innovation
包装设计 Lays Dungeons and Dragons Food Packaging 由 PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.
A' Design Award 银奖 获奖作品
Lays Dungeons and Dragons Food Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Lays Dungeons and Dragons Food Packaging 于 2024 荣获 A' Design Award 银奖，与其他出色设计一同在 Packaging Design Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lays Dungeons and Dragons Food Packaging 为何能在众多参赛设计中脱颖而出。
关于 Lays Dungeons and Dragons
包装设计 Lays Dungeons and Dragons Food Packaging 由 PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips. Lays Dungeons and Dragons 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。
